Universities and higher education institutions face unique challenges when it comes to managing their websites. With the need to cater to multiple departments, faculties, and campuses, it can be overwhelming to maintain consistency and efficiency across the entire online presence. This is where WordPress Multisite comes into play, offering a powerful solution specifically tailored to …
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Knowing how to measure your performance is a game-changer when it comes to SEO. SEO – or Search Engine Optimization – is ultimately a barometer of how discoverable your site is online. Google, the grandmaster of online visibility, has gifted us with the switch to Google Analytics 4 from Universal Analytics. This free platform is …
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Understanding domain authority is crucial when it comes to improving your website’s visibility and search engine rankings. As a website owner looking to enhance your online presence, you may have encountered the term “domain authority” in discussions about SEO. But what exactly is domain authority, and why is it important for your website? In this …
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In the intricate field of paid search, PPC metrics serve as the compass leading to success. Today, we will delve into these metrics, examining the importance of PPC metrics, interpreting their results, understanding how to measure PPC campaign success, and identifying ways to use these insights for optimizing your campaigns. What Are PPC Metrics? In …
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In the constantly evolving landscape of technology, the question “Do APIs cost money?” is being asked more frequently. As companies explore ways to monetize their services, some have turned to charging for API (Application Programming Interface) access. So, what’s the rationale behind this, and why are businesses willing to pay? Let’s delve into the intricacies …
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SEO is a vast and complex field, with many common strategies employed by businesses worldwide. However, to truly distinguish your brand and gain a competitive edge, thinking outside the box is crucial. Simply following the crowd and employing standard SEO practices won’t cut it in the ever-evolving digital world. Instead, innovation, creativity, and a willingness …
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Search Engine Optimization (SEO) is a digital game-changer, a toolbox of techniques that can catapult your online presence to new heights. Today, we’ll take you through the best practices in the SEO world and how to harness them to give your site an edge. In this fast-paced digital age, SEO techniques are continually evolving, and …
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It’s time we take a deep dive into Google Analytics 4, specifically honing in on a powerful yet underutilized feature: offline conversion tracking. By the end of this insightful expedition, you’ll understand what offline conversion tracking is and how to track offline conversions, use them, and get the most out of them to boost your …
Why site search is important Searching for a site on Google is crucial for website owners and users. It can provide valuable insights into what users search for and what content they cannot find on the website. It can also inform website owners about how Google sees your site. By analyzing site search data, website …
Which Browsers Do You Still Need to Support? These days, it’s not enough for businesses to simply have a website. For your digital presence to effectively engage customers and generate revenue, ensuring your website is compatible with a broad range of browsers is crucial. Just as you wouldn’t neglect customer service in your physical stores, …
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Are you struggling to get your social media off the ground? In a world where search engines have become ubiquitous, traditional SEO (Search Engine Optimization) has been a critical player for over 20 years. It has involved tactics like keyword research, on-page optimization, and link-building to increase the visibility of websites on search engine results …
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Driving new business is tough if you’re buried in the depths of the internet. The good news is there are plenty of ways a company can increase its Google rankings for free. Yes! It’s critical to have a comprehensive digital marketing plan in this increasingly mobile world, and utilizing free tools and smart techniques to …
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Search engine optimization (SEO) is the practice of optimizing your website to increase its visibility and ranking in search engine results pages (SERPs). As a business owner, you want your website to be easily discoverable by your target audience, and the best way to achieve this is through effective SEO practices. However, SEO can be …
Are you a website owner who is experiencing underwhelming SEO results? If so, you’re not alone. Many website owners find themselves in a similar situation, questioning the effectiveness of their SEO strategies. Thankfully, there is a solution to help identify and rectify the issues hindering your online success: an SEO audit. However, the burning question …
Your social media platforms have the ability to really ramp up your rankings — and, in turn, your business goals. Do you know the best social media sites for SEO? With a concerted strategy, dynamic content, and persistence, you can help your business outcompete and truly thrive for the long haul. First, it is important …
The Winn-Dixie ADA lawsuit has been at the forefront of discussions on the Americans with Disabilities Act (ADA) compliance for years. Although the grocery store chain recently won an appeal in court, the entire situation could have been avoided with proper ADA compliance. Examining the case and understanding how the company could have responded differently …
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Artificial Intelligence (AI) is rewriting the playbook in almost every industry, and search engine optimization (SEO) is no exception. But the question that lingers in every SEO professional’s mind is: “How will AI affect SEO?” Table of Contents The Rise of AI in SEO How AI is Changing SEO Tactics Will AI Replace SEO? The …
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In the ever-evolving digital advertising landscape, Google Ads Verification has become more important than ever for advertisers. This process ensures ad safety, brand protection, and compliance with Google’s policies. By verifying their identity, advertisers can maintain a trustworthy advertising ecosystem and maximize their Google Ads features and potential. In this article, we will explore the …
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Gravity Forms is one of the most powerful contact forms on the market today for WordPress websites. Easy to use, feature-rich, and ready to integrate with marketing CRMs – Gravity Forms has a lot going for it. As a WordPress developer, I love Gravity Forms because of its comprehensive and extremely well-documented implementation of action …
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If you want to create a highly customized online store with WooCommerce, you may have wondered if you can use Gravity Forms to achieve this goal. The answer is yes. In fact, the two plugins integrate very well together. In this article, we’ll explore the benefits of a Gravity Forms WooCommerce integration, when to use …
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